MEET COACH ALISSA + CEO & FOUNDER
ABOUT US
WHY WE EXIST
The Weekday Woman Co. exists to close that gap. To be the brand, the community, and the strategy partner that finally meets her where she actually is, and walks with her through every stage of the journey: ambition, motherhood, marriage, career, caregiving, reinvention, and everything in between.
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It started in 1998 with a Compaq computer, a stack of business books from Waldens at the mall, a dozen weekly trips to the local library (yes library) a Yahoo chat room I'd refresh after the baby was down for his nap, and a dream that didn't match anything the world was offering me.
I was a young first-time college student and mom building a business in a corner of my small 2 bedroom home. In a space no one had built for me. The conferences were three states away. The mentors were men in suits. The "work-life balance" content was written for executives with assistants and nannies, or for women who'd already arrived. Never for the one still in the middle of it, raising kids while she was raising a business, working a full time day job while building something on the side.
So I made my own way. Church groups helped with faith-based support. The library was my “Google”. Long drives to attend the seminars I couldn't find at home. A community of one, mostly.
The years moved. I went back to college because I assumed this is what you did when you couldn’t find your people or got stuck. Got married, had two more children. I worked in the medical field at the hospital while running a business on the side. Social media arrived, then virtual chats evolved a little, then online groups… but none of it was built for a woman like me just yet. Still searching. Everything was either led by men, structured for executives, or centered on the upper-middle-class whose lives didn't look like mine.
Twenty-five years later, married, three grown children, a grandmother now, going from empty nester to bird watcher to my young adult kids. Standing on the front porch of a home we rebuilt after a series of storms demolished it — I've lived every chapter of this story. Burnout. Identity crisis. Career casualties. Marital peaks and valleys. Growing pains with the kids. Job pivots. Business woes. The pandemic. Family losses. The hurricanes. The illnesses. The rebuilds — of houses, of connections, communities, of selves.
I built The Weekday Woman Co. to be the beacon I never had.
For the woman doing the double shift — paid labor all day, unpaid labor all night — and invisible labor mentally in between; still showing up on Monday. For the young ambitious single woman, the student, the new mom, the wife, the worker, the entrepreneur, the caregiver to aging parents, the empty-nester, the grandmother still not ready to retire and just getting started because now she has time. For every stage of the journey, and every version of herself in between.
For the woman who is exhausted but still ambitious. Tired but not done. Stretched but still showing up.
This is why we exist. For you!
OUR AMAZING COMMUNITY
WHO WE SERVE
You're the woman whose calendar runs three jobs and somehow still feels behind. You might clock in at a hospital at dawn, a corner office at nine, a classroom at seven, a kitchen table you've already cleaned twice today, a work site at 6 a.m., or a co-working space at noon… The shift on your timecard is rarely the only shift you're working, there's the paid one, the unpaid one waiting at home, and the quietest one underneath: the running calculation of who needs what, when, and how you're holding up.
The Weekday Woman Co. is built on applied positive psychology coaching and runs on whole-life wellbeing strategies. That means we start with the woman you already are the one who's tried the journals, the early alarms, the breathing apps and needs something that holds up on a busy Tuesday at 3 PM. We don't sell rest as rebellion or productivity as worth. We help you redesign the architecture of your weekday and work-week, so the shift that finally changes is YOURS.
► Reclaim Your Weeks
► Get Clarity + Direction
► Clear the Mental Clutter
► Accountability Built-in
► Get Burnout Relief
► Work/Life Guidance On Tap
► Improve General Wellbeing
► Develop Healthier Habits
OUR Whole-Life Approach
The Weekday Woman Co. gives you honest guidance from someone in your corner, simple tools that quiet the mental noise and help you feel steadier, practical systems that fit into a busy week instead of fighting it, and grounded wisdom that honors what you value most and keeps you anchored, all in one steady approach, built for the woman who is tired of piecing it together alone. You don't need another system that adds to the pile or asks you to overhaul your whole life by Monday. You need a clear place to start, one decision at a time, with someone who understands that you're already carrying more than enough.
Here, the noise quiets down. We help you see what actually matters, let go of the expectations that were never yours to carry, and build weekday rhythms that hold up under a real life, not a perfect one.
What you'll feel is the relief of finally exhaling: clarity instead of overwhelm, steadiness instead of pressure, and the quiet confidence of a woman who knows she's in the right place.
OUR MISSION
Our mission is to lead a million working women a year, to a life that fits where ambition and peace stop competing. One shift at a time.©
The Weekday Woman Co. is built for the woman who's still going after what she wants and refuses to wreck herself getting there.
We create whole-life strategies for real working women across every shift, schedule, and season of life.
Our work is to cut the noise, drop the expectations that were never hers to carry, and give her tools sharp enough to use on a Tuesday at 6 a.m. or a Saturday after midnight, when no one's watching.
This is for the woman who's done mistaking exhaustion for progress. The shift of your life starts here. Clock in.
OUR AMAZING ECOSYSTEM
GROWTH + EXPANSION
8k+ Counting
OUR COMMUNITY IS GROWING
Our virtual community of clients, followers, fans, customers and members is ever growing.
25+ Years
EXPERTISE + EXPERIENCE
We have acquired 25+ years of education, wisdom, experience, tools and resources fully accessible to our members and customers.
200+ Resources
OUR LEARNING LAB + VAULT
Each year we’ve expanded our library & digital collections with resources, strategies + evidence-based tools for our tribe.
THE WEEKDAY WORKROOM©
START WITH A SIMPLE RESET
FINALLY RELEASE
THE WEIGHTS OF DOING IT ALL ON YOUR OWN
Sign up for our free “Weekly Reset Guide” and take the first step towards conquering burnout, overwhelm, feeling stuck and unaligned. Our mission is to guide and support you no matter what your busy calendar or schedule looks like or what season of life you’re in now.