MEET COACH ALISSA + CEO & FOUNDER

ABOUT US

It started in 1998 with a Compaq computer, a stack of business books from Waldens at the mall, a dozen weekly trips to the local library (yes library) a Yahoo chat room I'd refresh after the baby was down for his nap, and a dream that didn't match anything the world was offering me.
I was a young first-time college student and mom building a business in a corner of my small 2 bedroom home. In a space no one had built for me. The conferences were three states away. The mentors were men in suits. The "work-life balance" content was written for executives with assistants and nannies, or for women who'd already arrived. Never for the one still in the middle of it, raising kids while she was raising a business, working a full time day job while building something on the side.
So I made my own way. Church groups helped with faith-based support. The library was my “Google”. Long drives to attend the seminars I couldn't find at home. A community of one, mostly.
The years moved. I went back to college because I assumed this is what you did when you couldn’t find your people or got stuck. Got married, had two more children. I worked in the medical field at the hospital while running a business on the side. Social media arrived, then virtual chats evolved a little, then online groups… but none of it was built for a woman like me just yet. Still searching. Everything was either led by men, structured for executives, or centered on the upper-middle-class whose lives didn't look like mine.
Twenty-five years later, married, three grown children, a grandmother now, going from empty nester to bird watcher to my young adult kids. Standing on the front porch of a home we rebuilt after a series of storms demolished it — I've lived every chapter of this story. Burnout. Identity crisis. Career casualties. Marital peaks and valleys. Growing pains with the kids. Job pivots. Business woes. The pandemic. Family losses. The hurricanes. The illnesses. The rebuilds — of houses, of connections, communities, of selves.
I built The Weekday Woman Co. to be the beacon I never had.
For the woman doing the double shift — paid labor all day, unpaid labor all night — and invisible labor mentally in between; still showing up on Monday. For the young ambitious single woman, the student, the new mom, the wife, the worker, the entrepreneur, the caregiver to aging parents, the empty-nester, the grandmother still not ready to retire and just getting started because now she has time. For every stage of the journey, and every version of herself in between.
For the woman who is exhausted but still ambitious. Tired but not done. Stretched but still showing up.
This is why we exist. For you!

WHY WE EXIST

‍ ‍The Weekday Woman Co. exists because the women holding everything together are usually the ones running on empty, and burnout doesn't fall evenly.

Forty-six percent of women report it, compared to 37% of men, and it climbs higher for the ones carrying caregiving alongside a career. Six in ten senior-level women say they were frequently burned out this past year. Yet most rest-and-reset advice still assumes a tidy Monday-through-Friday, nine-to-five life that millions of women simply don't have. Roughly 20% of the U.S. workforce works shifts, and in the most demanding fields the toll is staggering: nearly 70% of healthcare shift workers report fatigue and burnout. The advice wasn't wrong, exactly. It just wasn't written for her. "Try a relaxing Sunday" is not advice, it's a scheduling conflict.

So we built TW² for her...

For the mom boss in charge of it all, for the nurse, three overnights deep, whose "Sunday reset" lands on a Wednesday afternoon. For the woman in leadership quietly fixing her lipstick in the parking lot after falling apart in the car, calendar full, mental tank on empty, meeting in four minutes. For the hospitality manager pouring into everyone but herself, which is a generous way of saying running on fumes and free refills. For the retail lead who absorbs rude strangers all day and comes home to care for an aging parent all night. For the teacher, buying supplies out of her own pocket for her students and her kids, who can't afford to exhale even in summer, because the unpaid shift at home never clocks out. For the founder who built her dream on a shoestring and is still, somehow, expected to be Supermom + wife and stay polished, as if PowerPoint and a packed diaper bag belong on the same calendar. For the administrator running the presentation with a flawless smile while a text from her kid's school burns a hole in her pocket. For the part-time food-service worker with a side hustle just to make the math work, and the math still doesn't add up. For the cosmetologist on her feet 12-hours a day making everyone beautiful with little time for her own self-care; for the remote mom who's also the default parent, with a calendar that refuses to fit anyone's template.

And for every woman living some combination of the above who’s tired of saying she’s “FINE" and feeling guilty for wanting more!

Our founding belief is simple: you are human, and you deserve human-focused solutions. Here, a weekday is whichever day you're on. So we translate whole-life strategy, resilience, and burnout recovery into frameworks, planners, and coaching that meet ambitious, overwhelmed women exactly where their week begins and ends, not where someone else assumed it would, or insisted it should.

OUR AMAZING ECOSYSTEM

GROWTH + EXPANSION

8k+ Counting

OUR COMMUNITY IS GROWING

Our virtual community of clients, followers, fans, customers and members is ever growing.

25+ Years

EXPERTISE + EXPERIENCE

We have acquired 25+ years of education, wisdom, experience, tools and resources fully accessible to our members and customers.

200+ Resources

OUR LEARNING LAB + VAULT

Each year we’ve expanded our library & digital collections with resources, strategies + evidence-based tools for our tribe.

As Your Helping Professional

‍ ‍I help women recognize burnout patterns, rebuild sustainable rhythms, clarify priorities, set boundaries, reduce schedule overflow, realign their work and life, and create practical recovery systems.

OUR Approach

The Weekday Woman Co. gives you honest guidance from someone in your corner, simple tools that quiet the mental noise and help you feel steadier, practical systems that fit into a busy week instead of fighting it, and grounded wisdom that honors what you value most and keeps you anchored, all in one steady approach, built for the woman who is tired of piecing it together alone.

OUR MISSION

Our mission is to lead a million working women a year to a life that fits where ambition and peace stop competing.

One shift at a time.

The Weekday Woman Co. is built for the woman who's still going after what she wants and refuses to wreck herself getting there. This is for the woman who's done mistaking exhaustion for progress.

OUR AMAZING COMMUNITY

WHO WE SERVE

You're the woman whose calendar runs three jobs and somehow still feels behind. You might clock in at a hospital at dawn, a corner office at nine, a classroom, a work site at 6 a.m., or a kitchen table you've already cleared twice today. The shift on your timecard is rarely the only one you're working. There's the paid shift, the unpaid one waiting at home, and the quietest shift underneath it all: the running tally of who needs what, when, and how you're holding up.

The Weekday Woman Co. is built on human-focused principles and whole-life wellbeing coaching. We start with the woman you already are, the one who's tried the journals, the early alarms, the breathing apps, and needs something that still holds up at 9 p.m. on an overwhelming Tuesday.

We don't sell rest as rebellion or reward, and we don't sell productivity as worth. We help you redesign the architecture of your week, so the shift that finally changes is yours.

► Reclaim Your Weeks
► Get Clarity + Direction
► Clear the Mental Clutter

► Get Burnout Relief
► Work/Life Guidance On Tap
► Improve General Wellbeing

THE WEEKDAY WORKROOM™

THE PODCAST

The Weekday Woman Podcast
For the woman who has a meeting at 9, laundry in the dryer, dinner in question, and a dream that refuses to leave her alone. The Weekday Woman Podcast brings real talk, sharp strategy, and soul-level perspective for the shift you keep showing up for, at work, at home, and in the life you’re still building.
THE WEEKDAY WORKROOM©

Our Virtual Learning Lab
This is where the magic gets a meeting agenda. The Weekday Workroom is home to our signature systems, masterclasses, frameworks, and coaching tools: designed to turn overwhelm into order, ideas into action, and “I need to get my life together” into an actual plan.
THE SHOP

Designed With You In Mind
Less chaos. More “I actually have a system for this.” The Weekday Woman Shop is filled with beautifully designed workbooks, guides, planners, and practical tools that help you stop carrying your whole life in your head and start putting support where the stress used to live.
THE BLOG

The TWW Blog
Not another fluffy “just wake up earlier” corner of the internet. The Weekday Woman Blog is where we unpack burnout, busyness, routines, mindset, work, home, real life… and the mental load with wit, wisdom, and practical strategy for women who are tired of pretending a color-coded planner can fix everything.
THE TWW SOCIETY™

Our Exclusive Membership
Because working women need more than another inspirational quote and a deep breath in the parking lot. The Weekday Woman Society is our private membership space for strategy, support, coaching, resources, and real-life encouragement for women who are ready to stop surviving the shift and start styling it.